Peruvian Connection packaging

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In 2010 the Peruvian Connection clothing company was honored by ID Magazine in their Annual Design Review with a design distinction award for their retail packaging. The beautiful designs were a

blend of 1934 Peruvian portrait photos by Martin Chambi, floral patterning from a Peruvian Connection fabric, and antique etchings.  The rich warm and deep colors can be seen in the photos above and below of the different size shopping bags and clothing hangtags.

The exceptional photographs that were used are from Martin Chambi bringing to light a very important but little known figure in photography. Martin Chambi was born in 1891 in Puno, Peru.  He was one of the first well known indigenous Latin American photographer of his time.  It has been said that " His life and accomplishments represent a unique combination of historical, cultural and aesthetic considerations that are of unusual significance in regard to the history of photography in Latin America." To see more of his photographs click HERE to enter the Martin Chambi website.

*  The top photograph was taken by Martin Chambi in his Cuzco studio in 1934 and is titled "Indian woman and child"