Pallar Power

I not only love the graphics of this poster but also the meaning behind it. The poster is to promote tourism in Ica Peru. Pallares or Butter beans is the subject. Most people are familiar with Lima beans but it's the much bigger Butter bean that originates in the Andes which is called Pallar in Peru. This coastal part of Peru is the center of the Afro Peruvian culture and the cultivation of this bean. The poster continues saying "If you've come to Ica and you haven't eaten Pallar or drank Pisco, what did you come for".

* the art work is from the graphic design company Nidea in Peru



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